There are a number of ways on how a business can market their products and services online. Internet marketing is fast becoming a popular tool for advertising and promotion. A company’s official website becomes the gateway for web users to learn about their products and services. Aside from this, there are other means on how to gain online presence such as placing banner advertisements, PPC and email marketing. While these tricks can provide a business with benefits, there are disadvantages such as emails being automatically redirected to the SPAM folder or banner ads that do not look appealing to web visitors.

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I was discussing with another writer about how I am still trying to re-figure out my strategies on Instagram – okay, it was more of I was complaining to her – and she gave me this link about there is no such thing as “new SEO”. It was an interesting article and I agree with its main points. It also made me think what rules about SEO would old and new school experts agree on.

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In a recent discussion with the heads of PIN and our SEO department, we writers have been advised to increase focus on including outbound links to high-quality or authority sites like those with top-level domains such as .GOV or .EDU. There were other dos and don’ts that came up during our meeting, but basically it all boils down to one thing: we need to be more strategic and selective with our outbound links.

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I’d like to believe that content – regardless if it’s crappy or balls to the wall amazing –still requires effort of some sort. Though it’s not an exact formula, the common assumption is that more effort = better content. For me however, it’s not always the case. I’ve been writing for over seven years now (magazine articles, website content, press releases, blog posts, ad copies) but I still have days when I cannot even go beyond a single paragraph. Good thing, those days are offset by times when articles seemingly just write themselves. The fact is, if producing web content is as easy as Google generating search results then no writer would be too pressured about meeting the standards set by the kingly nature of content. Sadly, no such tool (or magic machine) exists—well not yet anyway—so like it or not, content production needs to be done the usual way. And by usual, I mean finding someone who’ll take care of your content requirements or if you like to flex your writing muscles, doing the whole thing by yourself.

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