Online business owners have a goal to pursue and so as the people who work to make that happen. Entrepreneurs work to generate income out of their investments and this aim serves as the guiding principle their workforce looks forward to fulfill. However, there are company owners who are just too eager to get their hands on things which sometimes get in the way of their employees. Maybe, it’s about time they understand that it is the experts who can perform stuffs pertaining to technology and that a demarcation line should be drawn between employer-worker relationships.

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Infographics have always been an interest of mine because I see them as a perfect mix of text and graphics. For any web design agency, having their own infographics would definitely be a tremendous asset – but only if it succeeds in capturing its audience. Here are a few examples of the kinds of infographics that I believe work extremely well in grabbing readers’ attention – and why.

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How will you tell people that your product or service is better than the others while they’re just the same as yours? This is a good point of discussion for new business owners as they get to know the relevance of knowing how their products would fare when it comes to competition. But of course, if you have an efficient team to handle your worries, this is not a problem at all! Nonetheless, you have to know how to present your brand to consumers in such a way that they understand what you want to serve them with.

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I was discussing with another writer about how I am still trying to re-figure out my strategies on Instagram – okay, it was more of I was complaining to her – and she gave me this link about there is no such thing as “new SEO”. It was an interesting article and I agree with its main points. It also made me think what rules about SEO would old and new school experts agree on.

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There are many known ways to market small businesses or startups but there are simpler and easier means to get your market’s attention. You can choose to join a non-profit organization, get a fish bowl filled with business cards or get involved in a particular networking event. Some entrepreneurs may opt to get their businesses listed on the Yellow Pages or run ads on a local paper while others would find it trendy to use billboard ads. Nonetheless, there are a lot to be done with and your attention to these matters is 100% required.

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In a recent discussion with the heads of PIN and our SEO department, we writers have been advised to increase focus on including outbound links to high-quality or authority sites like those with top-level domains such as .GOV or .EDU. There were other dos and don’ts that came up during our meeting, but basically it all boils down to one thing: we need to be more strategic and selective with our outbound links.

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I used to work for a company that offers modular office systems and what our boss kept on pounding into our heads was this phrase, “Not all office systems are created equal”. I strongly believe the same is true with websites. Some are designed not only to last but to serve its purpose – to generate web traffic and gain business profit, while others go dormant or often skipped over by visitors.

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