I was supposed to write about the difference between Google PR and Alexa today, but according to one of our company’s SEO specialists, my understanding of the two just about sucks. Well, okay, he was too nice to say that but that’s the gist of it.  Bottom line – I can’t write and give tips about it if readers know more about the subject matter than I do!

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A rose by any other name is just as sweet, says good old Juliet Capulet. But when it comes to your website’s name, can you just go with the flow or take a cue from a web design agency of good repute? To quickly answer: it all depends on how you want to run your online business. You have to think about a few things first like, do you have a physical shop and would you rather stick with the original name of your establishment or choose a shorter version (an acronym)?

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Why refresh your brand? But more importantly: how? To quickly answer the first question, there is a need for refreshing a brand every now and then to keep up with consumer trends. Even established companies do this every few years to stay afloat in the cutthroat, online world. You may not notice it but this is done ever so subtly with the help of a professional team of designers and cool hunters – all of which may belong to a web design agency.

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We all know that the World Wide Web (WWW) has made a huge impact to our society and to our everyday lives. Not only did it make a huge impact with the fast growth of social media networks but also to entrepreneurs all over the world.  With just one click, you can easily transfer your payments and orders from one person to another – despite the distance and location.

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Website owners were still reeling from the devastating effects of Google Panda when the search engine giant came out with yet another update. It’s been one year since then, and if you haven’t yet reworked your website design to follow the dos and don’ts listed by Google Penguin, now is a good time to do so. With rumors abounding about an upcoming massive update to Google Penguin, you need to make sure your website is in a very good position to avoid being caught by Google’s typical first-round witch hunt of violators.

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When it comes to promoting your own website or your company’s website, your marketing strategy isn’t the only important thing that you should focus on. You should also consider the overall web design of your website. For example, your marketing strategy is amazing but your website isn’t as impressive as your marketing strategy, it won’t be healthy for your company’s image. It also doesn’t make any difference if it’s the other way around. Either of this is not good because it would disappoint your readers and probably your possible clients too.

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