I’d be the first to say that I’m not an expert on SEO. And I’m okay with that. 100 percent okay that I can focus on my writing and still learn about SEO even if it is at my slow-pokey pace. After all, as all my readings have led me to believe, content and SEO are basically like PB&J, like mac and cheese, like champagne and limousines. They go together is what I’m saying and having one without the other might seem okay but you know that somehow it just isn’t the same.

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I used to like Showtime’s “Dexter,” particularly the first two seasons. But I don’t think I’ll be watching any new episodes anytime soon after reading this piece from SearchEngineLand.com’s Elisabeth Osmeloski – or at least until I find out who wrote the script. Osmeloski reacted to a recent “Dexter” episode where someone took a pot shot at search engine optimization (SEO).

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I’d like to believe that content – regardless if it’s crappy or balls to the wall amazing –still requires effort of some sort. Though it’s not an exact formula, the common assumption is that more effort = better content. For me however, it’s not always the case. I’ve been writing for over seven years now (magazine articles, website content, press releases, blog posts, ad copies) but I still have days when I cannot even go beyond a single paragraph. Good thing, those days are offset by times when articles seemingly just write themselves. The fact is, if producing web content is as easy as Google generating search results then no writer would be too pressured about meeting the standards set by the kingly nature of content. Sadly, no such tool (or magic machine) exists—well not yet anyway—so like it or not, content production needs to be done the usual way. And by usual, I mean finding someone who’ll take care of your content requirements or if you like to flex your writing muscles, doing the whole thing by yourself.

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Google Webmaster Tools reports are now more integrated as part of Google Analytics. In June a pilot program between the two services was introduced . As of today the Analytics team announced the initial tests are done and everyone will now be able to link Webmaster tools and Google Analytics accounts.

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I recently shared lunch with a fellow business owner from LA who wanted to know more about SEO and local search marketing for his business. He was particularly keen on trying to find out if he could do this by himself or if he needed to hire a company or at least a freelancer or an in-house employee to take care of his online marketing. He mentioned that he knows one of his local competitors was generating a lot of foot traffic due to their increased search visibility. His business was in the past twice as big as this particular competitor but he admitted that failure to innovate his marketing approach has hurt his bottom line, coupled with the recession and increasing costs contributed in creating the perfect storm that brought his business close to the brink of insolvency. It is unfortunate that we hear this story quite a few times to be an isolated anomaly even for established Los Angeles businesses.

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Hello dear reader, I am Mik Pam , one of the company’s principals , I would like to personally welcome you to our first blog post as Pin Agency .

Since its inception Pin Agency was founded on the belief that business owners already have a boatload of duties and responsibilities from their day to day operations and to add the formidable tasks of internet marketing could prove to be overwhelming and hence left under serviced. An in house team takes time to build and can cost a pretty penny. Our goal is to be a business owner’s partner in growing their brand online efficiently and affordably. To address this we have assembled a team of expert search engine marketers, creative web designers and smart web developers most of which you will meet in the succeeding posts.

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