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What is web marketing ?

Web marketing at its core is a translation of the principles of traditional marketing for the internet age. With the internet being an integral part of daily life it becomes more important to get your business, service or product well represented on the web. Before we were a web marketing agency we were traditional marketers.

4 Ps of marketing

Product

Price

Place

Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
How can you access the right distribution channels?
Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
What do you competitors do, and how can you learn from that and/or differentiate?

Promotion

Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?
When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?
How do your competitors do their promotions? And how does that influence your choice of promotional activity?

 

We Digital Marketing Funnel

Exposure
Discovery
Consideration
Conversion
Customer Relationship
Retention

 

What we use

SEO
SEM
Email Marketing
Social
Content

 

Ecommerce web marketing