When I started working on book covers on my spare time, I got to talk to a lot of authors and learn about their marketing campaigns. One thing I often hear about is the importance of mailing lists. As mailing lists consist of individuals who voluntarily signed up to receive your newsletter because they are genuinely interested in your products and services, authors consider it a non-negotiable factor in their marketing plan. As long as you inform your readers efficiently and in a timely manner about new products or services, there’s every chance that they’ll heed your call to action and snap up what you’re offering.

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