I recently shared lunch with a fellow business owner from LA who wanted to know more about SEO and local search marketing for his business. He was particularly keen on trying to find out if he could do this by himself or if he needed to hire a company or at least a freelancer or an in-house employee to take care of his online marketing. He mentioned that he knows one of his local competitors was generating a lot of foot traffic due to their increased search visibility. His business was in the past twice as big as this particular competitor but he admitted that failure to innovate his marketing approach has hurt his bottom line, coupled with the recession and increasing costs contributed in creating the perfect storm that brought his business close to the brink of insolvency. It is unfortunate that we hear this story quite a few times to be an isolated anomaly even for established Los Angeles businesses.

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